Marketing Key Features

We like to pride ourselves on responding to market trends whether it be in direct sales relationships, advertising and marketing, or lead generation. In the past 15-20 years the industry has adjusted the primary marketing strategy from print ads in local newspapers, magazines, and radio stations; to digital advertising on platforms like Facebook, Google, Zillow, and more. Within this transition to the modern digital age, we’ve gained the ability to target specific demographics (*within Fair Housing rules and regulations) to optimize the ad dollars spent within our campaigns for each listing. In turn, this distributes our listings to a more specified audience, increasing potential buyers in the process. In 2019 we generated over 255,000 impressions and reached over 105,000 accounts through our Facebook, Instagram, and Google advertising efforts alone. This doesn’t include the organic reach through our dedicated followers sharing content on social media, word of mouth, and the limited print ads we do.

As mentioned before, we go above and beyond to ensure that we’re delivering the best product to the market. Our ad campaigns would be nothing without the content to generate those impressions; that’s why we have an in-house photographer/videographer to capture the highest quality visuals possible. Exploring our listings with aerial photo/video coverage will give buyers an alternative perspective on how remarkable your home and/or neighborhood truly are. The content captured, culminated with the predictive analytics behind our advertising and marketing efforts act as a powerful storytelling medium to the right buyers, in a much more consumable way. We deliver unique and proactive marketing strategies that combine statistical analysis, psychology, and technology to minimize time spent on the market. Few agents within our region have the background experience or ability to intertwine these strategic elements in an effort to ensure the very best results for your clients.