How We Market Your Home Online
Let’s cut through the hype you may be seeing as regards Internet marketing of real estate. Sure, every brokerage worth its salt has a website. And, our website is better than most in presenting our seller listings to showcase them to their greatest potential. And, we’re really good at all of that SEO, Search Engine Optimization, stuff. That’s the stuff we do on our site to get as high in search engine results as possible to get the most in search engine visitor traffic.

However, hyping up this SEO and site traffic is really ignoring the reality of the Internet and any single website’s visibility; unless you’re Yahoo or Google. There is no single real estate website that’s likely to enjoy more than a single digit percentage of searches performed by buyers looking for local properties. That’s because there are hundreds or thousands of real estate sites and they’re all fighting for searchers, but these searchers are also using a half dozen search engines or other resources to locate real estate in our area.

Why tell you this? We want you to learn about the power of “syndication,” and why Debbie Fisher Hometown Realty LLC. spends significant resources, time and effort in syndicating your listing information to a great many real estate websites much larger and more heavily visited than any local real estate websites. We have systems in place to have your listing on dozens of websites, including Yahoo, Trulia, Zillow, Realtor.com, Homesteadnet.com and others, with your listing automatically going live.

So, although we’re getting great search engine exposure, we’re not relying on it to be our only resource to sell your home through online marketing. Each of those sites to which we syndicate your listing will have links back to the original and complete listing at our website. It’s there that we shine in marketing property. We excel in the social media platforms and on our MLS listing because of our intense preparation to ensure an amazing presentation. This IS the best marketing your property can receive.

We take a full and expert suite of professional quality images of your home. These images will showcase your property and are critical to Internet marketing. Surveys prove beyond a shadow of a doubt that buyers value high quality images more than any other feature of real estate listings.

  • Well known and complimented for our incredible, professional, video, drone and photography work, we gain exposure like no other! Virtual tours when appropriate are created for your property. Some properties are better marketed with still photographs, others with a slide show of stills, and some with a video and voice–over. We’ll work with you to produce the very best marketing approach for your property.
  • We have a questionnaire that we compiled of information above and beyond any MLS form template. Again, this information provides us with details of your property that no other property offers, information that engages a buyer. We are unique and proud of that, we want your property to stand out from the rest!
  • Thorough professionally written text descriptions and very thorough information fields to bring every facet of your property to the prospective buyer.
  • With every property being unique, we set our market plan accordingly. In addition to online, which is the most intense and broad reach with the highest engagement statistically, we do direct marketing, field upcoming listings to our enormous buyer base, print ad in newspaper, Pennysavers and magazines if the property warrants such measures. We will do what is the optimal strategy to secure a buyer for your property.

Debbie Fisher Hometown Realty LLC. gets a great deal of our listing business from referrals by our satisfied sellers, so don’t hesitate, let us get started in helping you today!

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